What Makes an Effective Ad?

This What Makes an Effective Ad? lesson plan also includes:

As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual claims, and cinematic style of a series of presidential campaign ads.

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Instructional Ideas

  • Update the resource by asking class members to examine recent campaign ads
Classroom Considerations

  • The first in a series of six related resources that examine political advertising and commercials from 1952-2012
Pros

  • The seven-page resource includes an overview of the activity, discussion questions, detailed procedures, a link to the campaign ads, and a rubric for evaluating them
Cons

  • None