Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources

The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young people. The top source of exposure just may surprise you.

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CCSS: Adaptable
Instructional Ideas

  • Have individuals collect example of anti-vaping advertising, analyze the appeals used, and share their findings with the class
  • Enlarge the infographic and post in the classroom
  • Divide the class into groups of four, assign each individual a different advertising source to research, and have them share their findings with their group
  • Develop a poll that asks middle and high school students what they know about e-cigarettes, how they heard about these devices, and compare their findings to the information on the infographic
  • Use the information on the chart to design anti-vaping advertising targeting middle and high schoolers


Classroom Considerations

  • The infographic statistics are from 2014
  • Some class members may need assistance interpreting the infographic
Pros

  • Features data for middle and high schoolers
Cons

  • The graph is difficult to interpret
Common Core