Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Identifying potential target markets
Learners analyze data. In this secondary mathematics instructional activity, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Learners...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Lincoln Public Schools
Cereal Box Project
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Curated OER
Marketing A Breakfast Cereal
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Utah Education Network (UEN)
Marketing a Breakfast Cereal
Your class will pretend that they just got hired as marketing consultants for a cereal company. They have the task of designing, marketing, and promoting a new healthy cereal to a target population. They must take pricing, market...
Curated OER
What Time Should Black Friday Sales Start?
Young bloggers respond to an article which describes the controversy of Black Friday starting on Thanksgiving night instead of the day after. Target employees were outraged that the store decided to open on Thanksgiving night, which...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Market Analysis
Learners examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
Curated OER
We're On Display
Young scholars create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Curated OER
Ad Hangover?
In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
Texas Education Agency (TEA)
Legal Responsibilities of Financial Exchanges
Let's stock up on knowledge! With lecture and discussion, pupils explore the legal responsibilities of monetary exchange. Scholars then research laws about financial exchange in the stock market and create a poster to illustrate their...
Curated OER
Travel Leisure Company Project
Students define marketing terms such as products, goods, services and ideas. They access the Internet for attractions, landmarks, and meals for an international destination. They create flyers and newsletters using DeskTop Publishing as...
Curated OER
Market Structure and Competition
Students explore the role of government in the economy market. In this economics lesson plan, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they are trying...
Curated OER
Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
Curated OER
Psychographics
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
Curated OER
Chapter 15: Monetary Policy
Even well-versed economists will appreciate the clarity and cohesiveness of this presentation. Covering monetary policy and open-market operations with bullet points and graphs, these slides would be a good addition to both a basic and...
Curated OER
Teaching Marketing Through Auctioning
Students explore the marketing concepts of product, price, promotion and place through the auction activity.
Curated OER
FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.