Curated OER
Sugar-Coating the Facts
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Roald Dahl
Charlie and the Chocolate Factory
The Charlie and the Chocolate Factory unit is a golden ticket for teachers looking for nicely written plans. Elementary and middle schoolers draw their impressions of characters, design and market their own candy creations, and use...
Council for Economic Education
GDP Data: Is the Economy Healthy?
Does the economy needs a check-up? Scholars analyze the gross domestic product (GDP) to determine the overall health of the current economy. They use a short video clip as well as economic data to determine the current growth of the...
Visa
Consumer Awareness
Help your pupils become wise consumers and avoid becoming targets for consumer scams and fraud. Here you'll find a PowerPoint presentation, instructional guidelines, worksheets, and suggested activities for developing shopper strategies...
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
ProCon
Milk
Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...
Teaching Tolerance
Sensible Consumers
Girls like pink and boys like blue. Working in small groups, learners discuss stereotypes about children in advertisements. Then, scholars create their own manifestos about how they plan to respond to the consumer market they see in...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Media Awareness: Key Concepts in Advertising
Learners examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Learners evaluate...
Education World
Monster Mash
Learners brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
Stock Research
In this economics learning exercise, students conduct their own research in order to respond to the 12 short answer questions pertaining to the stock market.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Create and Locate Your Own Business
Learners simulate the creation of their own business. Using the internet and database exploration, they research community profiles and select a business. Pupils define the target market and investigate a business location. In...
Alabama Department of Archives and History
Marketing a Bad Idea: Why So Many People Joined the Klan in the 1920s
How did the Klu Klux Klan manage to gain so many members during the 1920s? Class members examine Klan documents and promotional materials to gain an understanding of the propaganda techniques used to attract members.
Curated OER
Media Babies
What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...
Curated OER
New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Writing to Persuade
For this writing worksheet, students write to persuade. They write about something they are going to sell, who their target market will be, and 2 reasons why someone should purchase their product.
C-SPAN
Big Data and Politics
Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...
Curated OER
The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
Curated OER
Lesson 9: Tracking Commodities
Over the corse of a month, small groups will monitor the price of a specific energy commodity and analyze it in relation to global and domestic events. They play a trade simulation game and create infographics showing what they've...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...