Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
ReadWriteThink
Read Write Think: Propaganda Techniques in Literature: Ads
In this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Students will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
University of Arizona
University of Arizona: Preparing and Distributing Press Releases
An excellent guide from the University of Arizona on writing press releases. Gives detailed information on content and format.
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Other
Top7 business.com: More Attention Grabbing Headlines
The premise is that brainstorming is effective as is focusing on the message. Discusses the advantages of "discovering" unique advantages of product & service, & what practice produces. Explanations are clear and easy to follow.
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Independence Hall Association
U.s. History: A Consumer Economy
The booming economy of the 1920s introduced new products and ways of paying for those products. Read about the increase in the kinds of household appliances, places to buy the appliances, and the financing of all those new consumer goods.
Other
Idea book.com: Step by Step Logo
This article features a designer's experience creating three logos for client. Explains process, thinking, and rationale behind each one. Also includes client reaction.
University of Virginia
Miller Center at Uva: u.s. Presidents: Warren G. Harding: American Franchise
Read about American culture and the culture of the Harding presidency in the beginning of the 1920s.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Read Works
Read Works: Junk Food Ad Attack!
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Lin and Don Donn
Lin and Don Donn: Propaganda Techniques: Advertising, Media, Politics &War
Designed by a teacher, this extensive site covers definition, examples, quizzes and lesson plans for teachers.
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
Other
Media Education Foundation: Deconstructing a Video Advertisement [Pdf]
Handout that leads students through an exploration of the visual and audio elements of a video advertisement as well as the effect these elements have on the intended audience and the community as a whole.
Council for Economic Education
Econ Ed Link: Old Business, New Business
For this lesson students are introduced to several businesses from the past. They see that, while the names for these businesses are different, many of the elements of that job are seen in occupations today. The web site, "Business...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to young scholars how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...