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Commercials...What Are They Saying?
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
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Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
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Writing Bug - Food Ad
In this writing worksheet, students create an ad for their favorite food. Students are encouraged to use adjective to describe it's taste, give details about how it is prepared and write a catchy phrase about that food.
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Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
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Adjectives, Adverbs and Advertising
Young scholars identify adjectives and adverbs and be able to use them correctly in a Christmas-related creative writing project. They work in pairs to cut out ads from a magazine to classify them as adjectives and adverbs.
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Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
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Advertisement
Advertisers are out to get your pupils' business, and as consumers, they need to be aware of how advertisements are crafted. After delineating the four parts of an ad, this worksheet presents a sample and readers are asked to identify...
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Writing a Television Advertisement
Pupils choose their favorite television show, craft and illustrate an advertisement for this show, and then write a short paragraph about why the show appeals to them. No provisions are made for children with limited or no viewing...
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Accounting/ Marketing Cookies
Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...
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The Learning Network: Fill-In Super Bowl Ads
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
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Advertisements
Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...
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Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
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Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then...
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Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
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Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
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Project Playhouse
Students read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals that...
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Influence of Beauty, The Beauty of Influence
Tenth graders explore the influence of art on modern societies. Through the internet, they assess paintings of advertisements for commercial products and social-political beliefs. Using spreadsheet software, the class compares and...
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How Does Advertising Affect You?
Learners understand what advertisements are trying to do and how they do it
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Truth in Advertising: When to Ask Questions
Young scholars view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a...
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Superbowl XXXVII Ads: Who Wins Here?
Learners research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...
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Values and Images Reflected in TV Commercials
Pupils view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
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Advertising Photography
Students research a company, create a new print advertisement and present their campaign to representatives of the actual company. They discuss and critique after each presentation to examine classmates' thoughts.
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Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.