Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Curated OER
Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
Alabama Learning Exchange
Coins to Bills!
Students practice using money at a grocery store. For this money lesson, students get familiar with grocery store ads and work in pairs to use these ads to select food items to purchase using money manipulatives. Students practice being...
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell...
Curated OER
U.S. Geography: The Midwest
Students research agricultural products of the Midwest. In this Midwest activity, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
Curated OER
Creating Posters
Students analyze posters from 1839 and from 1948-1953. In this literary interpretation instructional activity, students use posters to answer a series of questions and suggest ways the posters could be improved, then create their own...
Curated OER
Adopt-An-Element
In this chemistry worksheet, students complete an adopt an element information sheet. Then they create an advertisement for their element including the information listed. Students also write its important uses, interesting facts, and...
Curated OER
Advertising Books
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
Curated OER
Pictures and Slogans Persuade an Audience!
Middle schoolers understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and...
Curated OER
Media Literacy Final Project
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
Curated OER
You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson. The lesson includes assessment ideas, resource information, and learning objectives.
Curated OER
Public vs. Private
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
Curated OER
Designing And Filming Commercials
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
Curated OER
Analyzing Logos
Learners analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Curated OER
Language Arts: Digital Commercials
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
Curated OER
Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
Curated OER
The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.