TED Talks
TED: 5 steps to building a personal brand you feel good about | Marcos Salazar
Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar -- and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how...
TED Talks
TED: What if advertising was honest? | Sylvester Chauke
After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest...
TED Talks
TED: What will happen to marketing in the age of AI? | Jessica Apotheker
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for...
TED Talks
TED: How targeted ads might just save your life | Sandersan Onie
Could the tech industry's complex algorithms support people during their darkest times, rather than just deliver targeted ads? Drawing from his own experience with depression, global mental health researcher Sandersan Onie shows how...
PBS
What Does it Mean to be a Girl? How Parents Can Help Daughters Decide for Themselves (May 6, 2014)
In the last few decades, a multi-billion dollar industry has evolved around princess stories and toys. But in contrast to this pink and purple "girlie" world are alternatives emphasizing more diverse interests and portraying different...
TED Talks
What physics taught me about marketing - Dan Cobley
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these...
TED Talks
TED: The inaccurate link between body ideals and health | Nancy N. Chen
Global obesity rates are on the rise, but body shaming campaigns are doing more harm than good, says medical anthropologist Nancy N. Chen. Reflecting on how the cultural histories of body ideals have changed over time, she offers a new...
Crash Course
Marketing: Crash Course Film Production
So you've made a movie. Congrats! But now you have to get people to see it. How you market your movie depends a lot on what your movie is. Is it a massive blockbuster? That means one set of requirements. Is it a small, Indy film? That's...
TED Talks
TED: How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway
The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to infiltrate our lives so completely? In a spectacular rant, Scott Galloway shares...
TED Talks
Peter Hirshberg: The web is more than "better TV"
In this absorbing look at emerging media and tech history, Peter Hirshberg shares some crucial lessons from Silicon Valley and explains why the web is so much more than "better TV."
TED Talks
TED: Why sneakers are a great investment | Josh Luber
Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which...
TED Talks
Chris Anderson: Technology's long tail
Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.
SciShow
Why People Keep Eating Tide Pods
Recently, you may have noticed a lot of memes on the Internet joking about eating Tide Laundry Pods. It was just a bit of absurdist fun until videos and stories started popping up of people actually eating them and experiencing some...
TED Talks
Jason McCue: Terrorism is a failed brand
In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this...
TED Talks
TED: Bitcoin. Sweat. Tide. Meet the future of branded currency. | Paul Kemp-Robertson
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on...
TED Talks
TED: Bring on the female superheroes! | Christopher Bell
Why is it so hard to find female superhero merchandise? In this passionate, sparkling talk, media studies scholar (and father of a Star Wars-obsessed daughter) Christopher Bell addresses the alarming lack of female superheroes in the...
TED Talks
Molly Crockett: Beware neuro-bunk
Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these...
TED Talks
The tribes we lead - Seth Godin
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past:...
TED Talks
Tyler DeWitt: Hey science teachers -- make it fun
High school science teacher Tyler DeWitt was ecstatic about his new lesson plan on bacteria (how cool!) -- and devastated when his students hated it. The problem was the textbook: it was impossible to understand. He delivers a rousing...
TED Talks
Amy Lockwood: Selling condoms in the Congo
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional...
SciShow
Data Mining: How You're Revealing More Than You Think
Data mining recently made big news with the Cambridge Analytica scandal, but it is not just for ads and politics. It can help doctors spot fatal infections and it can even predict massacres in the Congo.
TED Talks
Why gender-based marketing is bad for business | Gaby Barrios
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she...
TED Talks
Seth Godin: How to get your ideas to spread
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than...
TED Talks
Malcolm Gladwell: Choice, happiness and spaghetti sauce
"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.