Instructional Video9:58
TED Talks

What sex, soap and alcohol taught me about making an impact | Myriam Sidibe

12th - Higher Ed
New ReviewWhat if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from...
Instructional Video13:40
TED Talks

The art of marketing — for good | Raja Rajamannar

12th - Higher Ed
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people...
News Clip5:10
PBS

Are gummy vitamins as effective as traditional vitamin pills?

12th - Higher Ed
Making sure you get the right amount of daily vitamins can be difficult. Today, a booming multi-billion-dollar industry of gummy vitamins and supplements claims its products make it both easier and tastier. But how do they compare with...
Instructional Video12:26
TED Talks

TED: The power of personalization in the age of AI | Mark Abraham

12th - Higher Ed
With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the...
Instructional Video6:23
TED Talks

TED: Ask dumb questions, embrace mistakes — and other lessons on innovation | Dave Raggio

12th - Higher Ed
To launch new initiatives within the confines of a large corporation, you'll need to work with the system, not against it, says "intrapreneur" Dave Raggio. He shares three lessons on innovation he learned the hard way — so you don't have...
Instructional Video12:55
TED Talks

TED: 5 ways leaders can adapt to shifting geopolitics | Nikolaus S. Lang

12th - Higher Ed
What will the world look like in 2030? International business consultant Nikolaus S. Lang predicts the evolution of a multipolar world, with multiple emerging coalitions of countries acting in new ways to achieve their economic,...
Instructional Video6:14
TED Talks

TED: 5 steps to building a personal brand you feel good about | Marcos Salazar

12th - Higher Ed
Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar -- and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how...
Instructional Video11:33
TED Talks

TED: What if advertising was honest? | Sylvester Chauke

12th - Higher Ed
After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest...
Instructional Video10:44
TED Talks

TED: What will happen to marketing in the age of AI? | Jessica Apotheker

12th - Higher Ed
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for...
Instructional Video10:36
TED Talks

TED: How targeted ads might just save your life | Sandersan Onie

12th - Higher Ed
Could the tech industry's complex algorithms support people during their darkest times, rather than just deliver targeted ads? Drawing from his own experience with depression, global mental health researcher Sandersan Onie shows how...
News Clip10:46
PBS

What Does it Mean to be a Girl? How Parents Can Help Daughters Decide for Themselves (May 6, 2014)

12th - Higher Ed
In the last few decades, a multi-billion dollar industry has evolved around princess stories and toys. But in contrast to this pink and purple "girlie" world are alternatives emphasizing more diverse interests and portraying different...
Instructional Video7:35
TED Talks

What physics taught me about marketing - Dan Cobley

12th - Higher Ed
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these...
Instructional Video9:34
TED Talks

TED: The inaccurate link between body ideals and health | Nancy N. Chen

12th - Higher Ed
Global obesity rates are on the rise, but body shaming campaigns are doing more harm than good, says medical anthropologist Nancy N. Chen. Reflecting on how the cultural histories of body ideals have changed over time, she offers a new...
Instructional Video9:06
Crash Course

Marketing: Crash Course Film Production

12th - Higher Ed
So you've made a movie. Congrats! But now you have to get people to see it. How you market your movie depends a lot on what your movie is. Is it a massive blockbuster? That means one set of requirements. Is it a small, Indy film? That's...
Instructional Video19:05
TED Talks

TED: How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway

12th - Higher Ed
The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to infiltrate our lives so completely? In a spectacular rant, Scott Galloway shares...
Instructional Video31:32
TED Talks

Peter Hirshberg: The web is more than "better TV"

12th - Higher Ed
In this absorbing look at emerging media and tech history, Peter Hirshberg shares some crucial lessons from Silicon Valley and explains why the web is so much more than "better TV."
Instructional Video11:51
TED Talks

TED: Why sneakers are a great investment | Josh Luber

12th - Higher Ed
Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which...
Instructional Video14:18
TED Talks

Chris Anderson: Technology's long tail

12th - Higher Ed
Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.
Instructional Video5:30
SciShow

Why People Keep Eating Tide Pods

12th - Higher Ed
Recently, you may have noticed a lot of memes on the Internet joking about eating Tide Laundry Pods. It was just a bit of absurdist fun until videos and stories started popping up of people actually eating them and experiencing some...
Instructional Video18:55
TED Talks

Jason McCue: Terrorism is a failed brand

12th - Higher Ed
In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this...
Instructional Video10:47
TED Talks

TED: Bitcoin. Sweat. Tide. Meet the future of branded currency. | Paul Kemp-Robertson

12th - Higher Ed
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on...
Instructional Video15:48
TED Talks

TED: Bring on the female superheroes! | Christopher Bell

12th - Higher Ed
Why is it so hard to find female superhero merchandise? In this passionate, sparkling talk, media studies scholar (and father of a Star Wars-obsessed daughter) Christopher Bell addresses the alarming lack of female superheroes in the...
Instructional Video11:14
TED Talks

Molly Crockett: Beware neuro-bunk

12th - Higher Ed
Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these...
Instructional Video17:19
TED Talks

The tribes we lead - Seth Godin

12th - Higher Ed
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past:...