National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
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Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
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Persuasive Writing - Advertisements
This compelling presentation shows pupils how to write sentences that will persuade. Word choice and tone are the two focuses. Many fine tips are given, such as: sentences focus on the positive and ignore the negative, and they use...
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Media Awareness: Key Concepts in Advertising
Learners examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Learners evaluate...
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Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
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Birthday Celebrations
Young scholars utilize a new language to discuss dates and birthdays. For this foreign language lesson, students practice using vocabulary words from a target language to speak about birthdays and culture related to a specific student....
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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The Rooms in a Home
Enhance your foreign language students' skills to describe a house. After reading a description of rooms in a house in their target language, they work to answer corresponding questions correctly. Additionally, they view a PowerPoint...
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What I need for School
You can use this lesson with English language learners, a young language arts class, or speakers of a foreign language. The phrases learned are I need and I don't need. The teacher collects several items around the room, and learners...
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The Teen Scene
Students explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Time Capsule: Oral Presentation
A great way to gain proficiency when learning a new language is to prepare an oral presentation. For this foreign language lesson, pairs collaborate to develop a Time Capsule which they present to their class using their target language.
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Writing a News Story
Students practice using their target language by writing a news article. In this foreign language writing instructional activity, students create a fictional "hero" in their city which they write a fictional news article about in their...
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Times of Day
Students practice telling time using a foreign language. In this time telling lesson, students listen to a teacher tell them the time in their target language as they translate it while writing. Students utilize their new time telling...
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You're Special
Students utilize a new language to tell someone they care for them. In this complimenting lesson, students practice saying nice things to friends and strangers in their target language. Students react to the lesson afterwards and...
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Participating in a Class Birthday Party
Students celebrate a fellow peer in class by having a party for him or her. In this foreign language lesson, students celebrate a classmate's birth using their target language to host a party. Students create a bulletin board using...
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Jeopardy Game
Students practice discovering a target language by playing a game of Jeopardy. For this foreign language lesson, students utilize their target language vocabulary to answer Jeopardy style questions they prepared the day before....
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Crossword Review
Students practice using their target language vocabulary by completing a crossword puzzle. In this foreign language activity, students complete several random tasks based on new vocabulary words in their target language dealing with...
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Telephone Game
Students practice their listening comprehension by playing the "telephone" game. In this foreign language lesson, students listen to a story read by a teacher in their target language and try to remember the details by writing 5...