Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
US Institute of Peace
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
Missouri Department of Elementary
Stressed Out Sally
Life changes may cause stress. Here, scholars identify stressful situations in a peer's life and offer coping skills to make for a better day. A short story, "Stressed Out Sally," provides pupils with a look inside a bad day. After...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Sharp School
US Geography Landmark Commercial
Experience famous geographical landmarks around the United States right from the comfort of your very own classroom. Learners research national landmarks, such as the Grand Canyon, Yellowstone National Park, and Niagara Falls, and then...
Skyscraper Museum
Designing a Skyscraper
Besides serving as awe-inspiring monuments of human achievement, skyscrapers are built to perform a wide range of functions in urban communities. The second lesson in this series begins by exploring the history of the Empire State...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a instructional activity about consumer rights. They review laws that keep consumers safe from faulty...
Yale University
inspireED Innovator's Guide
Educators and scholars come together to build a team of go-getters striving for positive change in their school and community. Become an insipreED team with this handy guide designed to get you started. Sixty pages outline the who, what,...
DiscoverE
Build a Better Boomerang
This isn't the boomerang you're used to. Scholars first see how a commercial boomerang works. They then cut out a four-wing boomerang and test its flight to compare it to that of the commercial boomerang.
Missouri Department of Elementary
Feeling Faces
A instructional activity help scholars identify emotions through facial expressions. After a friendly puppet reads scholars a poem all about feelings, learners act out how they would feel when a specific action happens to them....
Missouri Department of Elementary
Ingredients of a Relationship Recipe
An eye-catching hook makes a smart analogy between ingredients for a food recipe and ingredients for quality relationships. Scholars discuss and list qualities they feel contribute to positive interactions. Pupils create a recipe card...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Facebook
Introduction to Privacy
Sharing may be caring, but how much is too much? Young digital citizens ponder personal information during a activity from a module about privacy and reputation. Individuals take a survey, then mingle with classmates in a privacy game...
Missouri Department of Elementary
What Are Bullying and Harassment? Part 2
After reviewing notes from the previous lessons, small groups obtain a scenario card that describes a situation in which bullying is happening. Peers discuss the event and brainstorm two solutions using the STAR method then present their...
Missouri Department of Elementary
Sally’s Super Day
After having a bad day, Sally took scholars' suggestions and had a super day. Pupils listen to her newest short story then discuss the events that occurred. They sort each event by what was in her control and what was not. Participants...
Big Kid Science
Measuring Shadows Using an Ancient Method
How did ancient peoples determine the height of really tall objects? Young scientists and mathematicians explore the concept of using shadows to measure height in a hands-on experiment. Paired pupils measure shadows, then calculate the...
Mathematics Assessment Project
Interpreting Distance–Time Graphs
Pre-algebra protégés critique a graph depicting Tom's trip to the bus stop. They work together to match descriptive cards to distance-time graph cards and data table cards, all of which are provided for you so you can make copies for...
Facebook
Different Perspectives
What do people's social media profiles say about them? Explore diverse perspectives and digital citizenship in an activity designed with self-identity in mind. Pupils reflect on their own profiles, then collaborate to examine...
Visa
Money Responsibility
Introduce young learners to the important life skill of responsibly managing money and recording how much they spend and save.