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Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
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Slavery in Arkansas, Market to Misery
Learners determine the factors that were considered when purchasing slaves at market or through the purchase of an estate. They examine the Arkansas Slave Code and share its content through a group activity.
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Fairytale Fabrics
Learners read fairy tales and folk tales and discuss the facts of each story. After reading their favorite story, they create original illustrations on heavy fabric or canvas using fabric markets. Students depict as many scenes as...
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African Markets: Out in the Open
Students identify advantages and disadvantages of African open air markets. They discuss the types of items sold there and why the markets are outdoors. They observe a bartering session between the teacher and another adult. Finally,...
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Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
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The Slave Market: Slavery, Not Just a Southern Institution
Eleventh graders examine how slavery was related to the economic development of New York. For this American History lesson, 11th graders analyze the primary and secondary sources on the New York Slave Market. Students create a revised...
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Travel Leisure Company Project
Students define marketing terms such as products, goods, services and ideas. They access the Internet for attractions, landmarks, and meals for an international destination. They create flyers and newsletters using DeskTop Publishing as...
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FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
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Taking Stock
Students match scenarios with the terminology related to stock market fluctuations. They read an article, answer discussion questions, create a terminology poster, and write an essay.
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Snap! Crackle! Box!
Students develop a new cereal and design a box for it. In this art and design lesson, students complete a year-end cumulative activity in which the use all of their artistic skills to develop a new cereal. They use their marketing skills...
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Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
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Entrepreneurship - Product Marketing
Students demonstrate critical thinking skill when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.
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Permit Trading
Emerging environmentalists work in groups and pretend that each is a power company generating electricity for a community. They consider the costs of building a renewable electricity generator that will increasingly replace generating...
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Marketing Yourself for the Job Search (A Guide for Teens)
Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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Invest in What You Know
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of mini-markets and...
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Introduction to the Great Depression
Eleventh graders participate in a discussion on the causes and economic events of the 1929 stock market crash. In this stock market lesson plan, 11th graders use this as an introduction to the Great Depression.
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Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing lesson students create their own advertisement.
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In Your Own Backyard
Students identify entrepreneurial opportunities that exist in their own community. From this information they determine possible market niches and identify potential businesses that could be started to meet the demands of these niches...
Education World
Monster Mash
Learners brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Hershey and Advertising
Learners examine Hershey advertising history. In this marketing instructional activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Learners...
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Development of a Nutritional Snack
Learners develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
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Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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