Entrepreneurship - Product Marketing

Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...

High schoolers name businesses. In this marketing instructional activity, students read "Choosing a Name," and discuss the article. High schoolers develop lists of name possibilities for their business ideas.

Class members begin this engaging economics activity by listing all the resources used in the production of a car, and use that example to draw parallels to the four primary factors of production: capital goods, labor, natural resources,...

From scarcity and supply and demand to entrepreneurship and the stock market, here you'll find a multiple-choice assessment that includes 34 questions covering all the major concepts of a traditional economics course. 

Give your class a copy of USA TOday to read through and find articles about companies that offer goods or services. They create a graphic organizer and list the business, product, want or need fulfilled of the companies found in the USA...

"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...

Economic business cycles and predictable market change can be tracked using statistical data. Try a 10 question quiz to test your class on economic indicators, business cycles, and the GDP.

Tenth graders recognize the needs of older consumers for certain products. They apply creativity skills to develop a product that meets the needs of older consumers. In the end, they do a verbal presentation for a group of older consumers.

Students demonstrate critical thinking skills when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.

Students discuss hypothetical problems associated with price and profit. They discuss the fairness of profit, how it should be measured, and the consequences of setting acceptable levels of profit.