Entrepreneurship - Product Marketing

Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...

Students name businesses. In this marketing lesson, students read "Choosing a Name," and discuss the article. Students develop lists of name possibilities for their business ideas.

Class members begin this engaging economics activity by listing all the resources used in the production of a car, and use that example to draw parallels to the four primary factors of production: capital goods, labor, natural resources,...

From scarcity and supply and demand to entrepreneurship and the stock market, here you'll find a multiple-choice assessment that includes 34 questions covering all the major concepts of a traditional economics course. 

Give your class a copy of USA TOday to read through and find articles about companies that offer goods or services. They create a graphic organizer and list the business, product, want or need fulfilled of the companies found in the USA...

"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...

Economic business cycles and predictable market change can be tracked using statistical data. Try a 10 question quiz to test your class on economic indicators, business cycles, and the GDP.

Use model based inquiry to help your learners understand the concepts behind marketing, advertisements, and competition in the consumer market. They will come up with a product they want to sell, use the Internet to answer questions...

Tenth graders recognize the needs of older consumers for certain products. They apply creativity skills to develop a product that meets the needs of older consumers. In the end, they do a verbal presentation for a group of older consumers.

Students demonstrate critical thinking skills when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.