Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Dream of a Nation
Creating Awareness through Action Oriented Writing and Research
Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth graders...
Curated OER
The Art of Persuasion
Students practice persuasive writing by creating a travel brochure. In this creative writing instructional activity, students research a popular tourist destination they would like to visit and create a brochure enticing readers to...
Curated OER
Persuasion
High schoolers explore the characteristics of a persuasive letter. They label each characteristic and they create a persuasive letter using the correct business letter format. Students recommend a school rule or change of a rule and...
Curated OER
Celebrate the U.S.A
Students, working in teams of four, take on the role of marketers hired to promote one state in the U.S.A. Each team researches their state in order to create a brochure highlighting its most intriguing features. Groups give a 25 minute...
Curated OER
Publication Project
Ninth graders publish a magazine during a ten week marking period. They make individual contributions to the group project that is based on career choices. They write and publish articles, poems, entertainment pieces, and a play that...
Curated OER
Defending Great Literature
Students defend Mark Twain and the study of The Adventures of Huckleberry Finn using persuasive techniques, appropriate word choice, and correct letter format, in response to a fictional letter by an upset parent.
Curated OER
Local History Project: Create a Tourism Brochure
Students create a Chamber of Commerce tourism brochure for their community . They work in small groups to research historical sites, community events and natural attractions. After each group completes their topic they are peer edited...