Curated OER
Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
Visual Composition
Students study how elements of visual composition and group storyboards for a one-minute videotaped commercial.
Curated OER
Advertise a State Vacation
Students create a brochure advertising a state for vacation. In this internet research lesson, students do research on a state and create a brochure with the information. Students write a commercial and videotape them.
Curated OER
Art and Technology - Design - Alexander Calder
Students gain an awareness for the work of Alexander Calder, study a variety of utilitarian objects and discuss their purposes, and create graphic of a utilitarian piece using computer graphic software.
Curated OER
Storyboarding
Students master storyboarding by making a storyboard for a commercial that has already been made. They create a video from storyboard examples and finish with their own video from their storyboard creation.
Curated OER
I Want To Be an Entrepreneur
Students define the word entrepreneur as they create a business. In this economics lesson, students understand the elements of creating a successful business and record them. Students create a commercial for their businesses.
Curated OER
Holy Mole
Third graders explore the Mexican sauce Mole and the culture of Mexico. In this Mexican culture lesson plan, 3rd graders find Mexico on the map and access prior knowledge about the country. Students discuss Mexican foods. Students...
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Quilting
Students use a monochromatic palate, select shades and tints for a selected hue, or select complimentary or analogous colors for a quilt design. They design quilt squares using basic geometric shapes, repetition, balance, and proportion.
Concordia University Chicago
Paris Street; Rainy Day by Gustave Caillebotte
Discuss the balance, color, emotion, and context of the painting Paris Street; Rainy Day by Caillebotte. After a deep discussion, let creativity run free in your class as learners create a dimensional piece that reflects a life change...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Power, Persuasion & Propaganda: Exploring Multiple Motives
Students recognize different motives even in non-commercial media. They analyze the role of media in a democratic society and wrestle with ethical issues concerning media and the public good. They create a media message with one or more...
Curated OER
Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Ready, Set, Action
Learners identify propaganda techniques used in commercials created by their classmates. In this active listening lesson, students use the provided scoring guide to evaluate commercials that their classmates made that feature propaganda...
Curated OER
What is Poetry and Where Can You Find It?
Students examine different types of poetry in music, commercials and printed works. They identify themes of philanthropy in poetry as well. They finally share their findings with the class.
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
Creating the Goods
Students market goods or services to one another. For this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
Curated OER
What is Popular? Self Portraits in the Style of Roy Lichtenstein
Students examine and discuss art by Roy Lichtenstein and the Pop art movement. They discuss the phenomenon of popularity, list what is popular today, and create a piece of art using professional looking graphic design style.
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