Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
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Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
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Running for Public Office
Students engage in the election process. In this public office lesson, students review the election and campaign process then design a campaign for their own selected office election using provided guidelines and links.
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Truth in Advertising: When to Ask Questions
Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...
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Staying Safe on the Job
Learners share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
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The Clone Age
Learners relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.
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A Picture Is Worth a Thousand Words
Seventh graders create a multimedia, image only ad campaign on a contemporary controversial issue. They base their public service announcement, Powerpoint presentation, Web page, or video on methods used by Martin Luther during the...
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Here's to Your Health!
Studets research a health issue. They write an essay about the health issue. The create a public service announcement.
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The Media is the Lesson
Learners work as a member of a creative team and develop a media campaign for a client.
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Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Vietnam Veterans Memorial Fund
Hometown Heroes
Transform studying about veterans in a textbook to personal interviews with veterans in the community. Four varying lesson plans make up an entire unit or individualized learning based on your class's needs. Exercises include researching...
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
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Protecting your home from carbon monoxide
Young scholars create and distribute flyers, mailings, posters in public areas to help make people aware of how to protect yourself from carbon monoxide. Students research what carbon monoxide is and what can be done to protect those in...
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Love Hurts
Students examine how the love bug virus caused billions of dollars in damage after it spread from Asia. Students create profiles of hackers and design a public service announcement and posters to discourage the creation of such viruses.
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Environment and the Earth
Students were involved in environmental service learning and they gathered information from academic buildings for a database. The data allowed them to use an establish baseline data on light use, recycling, and water fixtures in five...
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Safe Driving
Young scholars explore the implications of teen driving. In this personal health lesson, students research and discuss impaired driving, seat belt usage, speeding, and distracted driving. Young scholars then create public awareness...
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Texas Recycles Day: A Sample School-Wide Environmental Event
Students participate in a recycles day. They research how recycling benefits the environment. They also compete in a paper products recycling contest.
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Census 2000: Future focus
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
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Art and Patriotic Culture
Art forms, especially government-sponsored "poster art", very effectively conveyed specific cultural values during World War II. Understanding the role that visual images play in expressing issues and ideas is critical to developing...
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Eat Smart. Play Hard.
Students study healthy food choices and the energy it creates for physical activity. In this food energy lesson, students complete multiple activities to learn about the benefits of healthy eating upon physical activity.