Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Students explore the ways in which media messages work and the ways in which consumers are targeted.

Students explore consumerism by completing a worksheet. In this advertisement lesson plan, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

Ninth graders participate in an activity as a web designer.  In this technology lesson, 9th graders explore how the choices made by web designers affect how people use a site.  Students analyze effective and ineffective Web...

Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.

Pupils, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.

Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...

Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class

Young scholars, working in teams of four, take on the role of marketers hired to promote one state in the U.S.A. Each team researches their state in order to create a brochure highlighting its most intriguing features. Groups give a 25...

Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...

Learners critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...

Students develop critical thinking skills to understand and create advertisements.  In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...

Students design a theme park attraction based on a fantastic journey from literature, film, or their own imaginations. They plan a multi-million dollar attraction based on a fantastic voyage from popular culture entertainment.

Students explore persuasive writing in advertisements. In this advertisements lesson plan, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.