Lesson Plan
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Entrepreneur: Serving the Mature Adult

For Teachers 10th
Tenth graders recognize the needs of older consumers for certain products. They apply creativity skills to develop a product that meets the needs of older consumers. In the end, they do a verbal presentation for a group of older consumers.
Lesson Plan
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The Marketing Mix in Travel and Tourism 1

For Teachers Higher Ed
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Lesson Plan
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Create and Market Your Product

For Teachers 9th - 12th
Learners work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Lesson Plan
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Permit Trading

For Teachers 9th - 12th
Emerging environmentalists work in groups and pretend that each is a power company generating electricity for a community. They consider the costs of building a renewable electricity generator that will increasingly replace generating...
Lesson Plan
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Self-Promotion

For Teachers 6th - 8th
Students create "assemblage boxes" displaying representations of themselves and the importance they see in their own lives. This middle school level lesson plan emphasizes the art of American artist Sarah Goodridge who has success in the...
Lesson Plan
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The Day Before

For Teachers 4th - 6th
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
Lesson Plan
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Look! You're Wearing Geography

For Teachers 6th
Sixth graders explore economic systems. In this economics lesson, 6th graders discover global markets. Students work in small groups to identify where their clothing and materials originated. Students locate countries on a map and...
Lesson Plan
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Group Advertising Project Using iMovie

For Teachers 5th - 10th
Pupils, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
Lesson Plan
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Consumerism and Holidays

For Teachers 4th - 5th
Young scholars explore the free enterprise system and the role that buying and selling of holiday goods have upon the economy. They recognize and demonstrate that advertising design influences one's life.
Lesson Plan
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Halloween Graphitti

For Teachers 5th - 7th
Young scholars complete multi-curricular activities in a Halloween themed lesson. In this Halloween lesson, students examine newspaper ads to find prices of pumpkins and use them to complete a stem and leaf plot. Young scholars find the...