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Curated OER
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Curated OER
Watch Your P's and Q's
Using your graphing calculator, find all the rational zeroes of a polynomials by using the Rational Zero Theorem. Divide polynomials using the Remainder Theorem and the Factor Theorem and then graph it to find the number of real roots.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Texas Instruments
Continuity and Differentiability 1
Pupils examine graphs for continuity and differentiability in this calculus instructional activity. They observe piecewise functions to see where continuity and differentiability come into play. Learners finish by graphing their equation...
Curated OER
Rhombi, Kites, and Trapezoids
Students identify the number of diagonals for each polygon. In this geometry lesson, students identify the polygons based on their diagonals and the way it intersect. They create visuals using the navigator to see the changes in the shapes.
Curated OER
Vernier EasyData App
Used along with data collection devices, the EasyData Application for the TI-83 Plus/TI-84 calculator allows learners to use real data to learn math and science. Statistics, curve fits, and integrals are used to analyze the...
Curated OER
Influence and Outliers
Using the TI-Nspire calculator, statisicians identify outliers and their effect on the least-squares regression line. In finding the line of best fit, they determine what points will affect the least squares regressions and what points...
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
Curated OER
Biodiversity and Ecosystems
Middle schoolers differentiate between biotic and abiotic factors in this science lesson. Learners collect data for the experiment and analyze the data after graphing it using the CBL 2. This experiment is split into two different...
Curated OER
Understanding "Me", the Product
Learners examine ways to market themselves. In this career skills lesson students analyze different advertisements, complete a worksheet and answer questions.
Curated OER
Similarities and Differences in Properties of Different Families of Functions - An Investigation
Exploring families of functions allows students compare and contrast properties of functions. Students discuss properties that include symmetry, max and min points, asymptotes, derivatives, etc.
Curated OER
The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Algebra 1: Slope as Rate
Young scholars solve problems with slopes. In this algebra lesson, students identify the slope of a line and relate it to the rate of change. They graph their lines on the TI and observe changes in the lines.
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Students examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...