Tobacco: Promotion Tactics and the Law

Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing promotions, target audiences, and brand associations/strategies they audit local real-life promotions. Incorporate inquiry-based research about laws and restrictions in countries other than Canada (where this excellent resource originated).