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Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Watch Your P's and Q's
Using your graphing calculator, find all the rational zeroes of a polynomials by using the Rational Zero Theorem. Divide polynomials using the Remainder Theorem and the Factor Theorem and then graph it to find the number of real roots.
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Texas Instruments
Continuity and Differentiability 1
Pupils examine graphs for continuity and differentiability in this calculus lesson. They observe piecewise functions to see where continuity and differentiability come into play. Learners finish by graphing their equation on the TI...
Curated OER
Rhombi, Kites, and Trapezoids
Students identify the number of diagonals for each polygon. For this geometry lesson, students identify the polygons based on their diagonals and the way it intersect. They create visuals using the navigator to see the changes in the...
Curated OER
Vernier EasyData App
Used along with data collection devices, the EasyData Application for the TI-83 Plus/TI-84 calculator allows learners to use real data to learn math and science. Statistics, curve fits, and integrals are used to analyze the...
Curated OER
Influence and Outliers
Using the TI-Nspire calculator, statisicians identify outliers and their effect on the least-squares regression line. In finding the line of best fit, they determine what points will affect the least squares regressions and what points...
Curated OER
Biodiversity and Ecosystems
Middle schoolers differentiate between biotic and abiotic factors in this science lesson. Learners collect data for the experiment and analyze the data after graphing it using the CBL 2. This experiment is split into two different...
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Students examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
Curated OER
The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Gems in the Market Today
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Curated OER
Similarities and Differences in Properties of Different Families of Functions - An Investigation
Exploring families of functions allows learners compare and contrast properties of functions. Students discuss properties that include symmetry, max and min points, asymptotes, derivatives, etc.
Texas Instruments
Points, Lines, and Planes
Students solve problems dealing with points, lines and planes. In this geometry lesson, students differentiate between parallel lines and planes. They find the intersection of lines and planes.
Curated OER
Watch Your P' and Q's
Pupils solve polynomial functions by graphing. They factor rational expressions to find the roots of the equation and apply the rational zero theorem to find the zeros of a polynomial.