Why did Vietnam POWs and their families receive more media attention than POWs in previous wars?  To answer this question, class members view artifacts, read articles, and engage in class discussion. Individuals then assume the...

Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

Students analyze the media products and advertising techniques used in political campaigns. In this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

Students explore mass media by completing worksheets in class. In this consumerism lesson plan, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of...

Brainstorm popular summer activities and their risks after having your class read an article. They will discover the risks of sun overexposure and in groups develop public service announcements for young people. They also propose a media...

Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

D-Day, also known as the Normandy Invasion, was a true turning point for the Allied forces and one of the most successful campaigns of World War II. After researching the factors that contributed to the campaign's success, high schoolers...

It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...

High schoolers examine propaganda and media bias and explore a variety of banned and challenged books. Following this, students choose a side of the censorship issue and support their position by developing an ad campaign about the...

Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...

Students discover the political parties of our country by participating in a role playing activity.  In this U.S. Government lesson, students visit several different classrooms that each represent one of the political parties in the...

Second graders are introduced to the concept of political campaigning. As a class, they review how Parliament makes laws. They decide on an issue they would like to see passed and get other classmates to sign their petitions. To end the...

High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided...

Learners explore the relationship between politics and religion. In this religion and ethics lesson, students examine hyperlinks created by their instructor from the suggested sites list. Learners research the websites for information...

Ninth graders discuss what is meant by sexual assault. In groups, they discover what can be done to prevent these acts and how to react in a crisis if they are placed in one. They also present and review the material they have gathered...

Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson, they discuss whether or not they would...

Students are introduced to the purpose of public opinion polls. Using recent polls, they determine the demographics of who was interviewed and when and where the interview was conducted. In groups, they develop their own public poll...

Eleventh graders review the Progressive Movement and the Women's suffrage movement. They also review the changes from the end of World War I to the Great Depression.

Young scholars watch a road safety video about road rage. In groups, they compile a list of situations which they believe cause stress to drivers. They also analyze public v. private transport.

Pupils view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.

Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...