Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...

Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...

Students examine ways to market themselves.  In this career skills lesson students analyze different advertisements, complete a worksheet and answer questions. 

Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.

Students investigate the world of advertising and video production by creating their own commercial.  In this advertising instructional activity, students discuss a fictitious product which they create an advertising campaign for....

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...

Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

By examining harmful health and hygiene practices, teens will be able to determine what is best for their body. Advertisers for health/hygiene products will also be evaluated for "best interest" criteria. The class will begin by...

Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...

Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Which vitamins should be ingested daily for maximum nutrition? Learners with ispecial needs or those who are pregnant focused on television and magazines advertisements that are used to sell food products. They conduct experiments and...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Scratch and sniff an introduction to organic chemical reactions. A creative lesson has individuals study the esters commonly used in scratch-and-sniff stickers and advertisements. Following the lab procedure, scholars create the organic...

Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.

Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...

Students use words with similar meanings to analyze implied meanings. In this word connotation instructional activity, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or...

High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided...

Students compare sugar levels in cereals.  In this nutrition lesson, students learn how to read a nutrition facts label, predict which products will have the most sugar, discover which cereals contain the most sugar and discuss...

Students explore business practices by creating a portfolio in class. In this business writing instructional activity, students identify the causes for a businesses success and failure before deciding on a business they would like to...

Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson, they discuss whether or not they would...

To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal.