Learners examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
6th - 8th Social Studies & History 9 Views 9 Downloads
Making Evidence-Based Claims: 2005 Commencement Address Stanford University Steve Jobs
In order to make evidence-based claims, one must be able to draw explicit information from text. From here, learners take that information, analyze the text to develop a deeper understanding, and connect with the information in order to...
6th English Language Arts CCSS: Designed
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
6th - 12th English Language Arts CCSS: Adaptable
New Review Making Evidence-Based Claims: Woman's Rights
American women have been working toward equal rights since the ink dried on the Declaration of Independence. Focused on the words and actions of Sojourner Truth, Shirley Chisholm, and Venus Williams, a language arts lesson takes eighth...
8th English Language Arts CCSS: Designed
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
5th - 6th 21st Century Skills CCSS: Adaptable
Historical Thinking Chart
Narrow down your questions about author perspective, historical context, and veracity of claims in a document with the help of a historical reading chart. Learners track the basics of the document along with advanced evaluation skills...
5th - 10th Social Studies & History CCSS: Adaptable
Explore the backgrounds, qualifications, and platforms of the presidential candidates for the 2000 election. Though the lesson is outdated, the activities within the informational text could be good practice for your young learners as...
6th - 12th Social Studies & History CCSS: Adaptable