In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...

Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...

Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...

Students read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals that...

Young scholars write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and...

Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...

Students explore persuasive writing in advertisements. In this advertisements instructional activity, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...

Students identify the major components of arguments. They deconstruct several arguments in order to relate the differences between premises and conclusions. Students review several documents and identify the way arguments can be...

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

The power of a picture. During the events surrounding World War I, propaganda posters were widely distributed in American society to sway the emotions of its citizens. By analyzing World War I propaganda posters in the first installment...

Young scholars relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.

Young scholars study the changing public perception of cigarettes over the century. They create a visual timeline for classroom display, and design a survey on people's views on cigarette smoking for homework. In addition, they design...

Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...

Fifth graders make reports on Anglophone countries and report to the class.  In this Anglophone countries report students take note of presented material.  Students answer questions related to the reports. students write a...

Pupils read an online article to study about the death of Joan Root. They research endangered ecosystems around the world and design ad campaigns to create public awareness.

Students examine scenarios in which misspelling words may have unfortunate results. They create tightly written public service announcements convincing others that spelling matters.

Young scholars examine propaganda as it relates to political campaigning. They' attention be focused on a few important basic concepts they need to explain the functions and use of propoganda.

Students research works by a contemporary author of their choice, choosing one in particular upon which to focus, conducting research relating to that work. They create a brochure utilizing Microsoft Publisher then share their brochure...

Ninth graders brainstorm the economic and social functions of a family. In groups, they research the roles of each member of a family in the past and compare it with their family today. In groups, they develop criteria for what the...

Students investigate the area of Southeast Asia and how its economy has become the power that it is today. The concepts related to being a consumer are discussed. They go over how globalization has been introduced into Asia and helped...

Fourth graders listen as the teacher reads a picture book that emphasized word choice. They discuss words and how word choice impacts a piece of writing. Students view various passages on the overhead, and highlight adjectives and verbs...

Learners work in a group to design a travel brochure and television commercial for an Italian resort. They role-play having inherited a large sum of money and buying an Italian villa to turn into a resort. Students research geography,...