Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
California Department of Education
What’s the Market for My Labor?
A activity showcases how knowing about Labor Market Information (LMI) supports searching for future job opportunities. Following a review of the concept and other vocabulary terms, scholars research occupations and answer questions on a...
Curated OER
Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Curated OER
Branding and Marketing Religion
Learners explore religious worship. In this marketing religion lesson plan, students examine their own religious beliefs and practices as they investigate religious outreach practices.
Curated OER
Introduction To Markets - Lesson Plan: 1 X 1 Hour Lesson
Students study the concept of a market. They determine the different purposes of buyers and sellers. They look at the utility of an item and how the value for money affects the decision making of consumers.
Curated OER
Marketing in the Travel and Tourism Industry
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
We are Teachers
What Goes Up Must Come Down
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
Curated OER
Market Structure
Students examine the different types of market structures. They analyze these structures using diagrammatic representations.
Curated OER
Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Curated OER
Jones Soda Project - Photography as a Vehicle (For Marketing)
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
Curated OER
The Labour Market: Flexibility
Learners look at the issues surrounding labour market flexibility. They will produce a short summary outlining the relevance of the factor to the operation of the labour market.
Curated OER
Command and Market in One Economy
Students organize governmental acts on a chart as either a Market or Command economy. In groups, they note the characteristics of each type of economy and identify their differences. They also explain any item that is related to the...
Curated OER
Let's Play the Stock Market
Eighth graders explore the basics about investing in the stock market, begin to see how the knowledge of decimals, fraction, and percents can be applied to financial profit or loss if investing in the market, and track their stocks using...
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