Curated OER
Using a spreadsheet and the Internet to learn about stock market performance
Students record the progress weekly of a business of their choice on the stock market, graph those results, research and report on current news and how it pertains to the companies recent performance.
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Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
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Take this Job and Love It!
High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn about...
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Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
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Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and compare...
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Plan for Your Future
Learners participate in ongoing learning experiences for future success. For this planning future lesson, students discuss training requirements for today's job market and possible future plans. Learners write a description of their...
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Travel Leisure Company Project
Students define marketing terms such as products, goods, services and ideas. They access the Internet for attractions, landmarks, and meals for an international destination. They create flyers and newsletters using DeskTop Publishing as...
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Market Research
Young scholars examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television...
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What is the Dow?
Learners study about the most widely reported stock market indicator by the news media, the Dow or DJIA, short for Dow Jones Industrial Average. They complete a table that divides these 30 companies into different industry groups.
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Mesoamerican Market Fair
Students organize an Mesoamerican market fair. In this early civilizations lesson, students celebrate the culmination of a unit on Mesoamerican cultures by planning, marketing, and hosting a market fair complete with food, games,...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this information,...
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Sell Phones
Students work in groups as competing teams responsible for preparing and presenting a comprehensive marketing plan to the board of a "new" cell phone company.
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Stock Market Investment
Young scholars create a $100,000 stock portfolio by selecting stocks from a list of one hundred companies. They complete sell/buy orders, track their portfolio values through Yahoo Finance over an eight-week period, conduct Internet...
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Labour Market Flexibility
Students discuss the concept of a flexible labor market. They research the desirablity of this type of market and present their findings to the class. They participate in a debate as well.
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Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
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Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
National Association of Teacher Educators for Family and Consumer Science
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and disadvantages of shopping...
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Price Controls: Prescribed Drugs in North America
Students examine the nature of price controls, the impact of maximum prices below the equilibrium level on a market, the effect it can have on other markets, the requirements for effective price discrimination in a market, and the price...
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Genetically Modified Crops
High schoolers recognize the difference between negative and positive externalties. They diagram reasons for market failures pertaining to genetically altered crops.
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Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
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WHY DOES MONEY HAVE VALUE?
Students learn that money has value by examining the history, meaning of money. market structures and pricing. In this analysis lesson, students use exchange rates to find the cost of an item different currencies.
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