How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...

Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.

Eighth graders are exposed to different types of media in order to investigate the tendency of being exposed to a set of values that run contrary to conservative values. They role play a television program in order to communicate the...

Students look at popular media presentations to determine what type of messages they convey about class and class-linked behavior. They listen to contemporary music to explore how the songs touch upon social class issues. They read...

Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...

Students critically examine news articles and editorials for attitudes of discrimination and prejudice. Students then complete checklist in which they analyze news reports for context, content, point of view, language, graphics, and...

Students research visual messages by completing a media quiz. In this television programming lesson, students identify the many programs and commercials which use sexual imagery to sell their program or product. Students discuss methods...

An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...

Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Many historians discuss how gender roles changed because of World War II, but how did this come to be? An informative resource challenges scholars to do some digging and research the information for themselves. They research how...

Students examine the importance of aseptic technique, become familiar with media plates, and general microbiology techniques. They study the benefits and dangers of bacteria and other microorganisms in their lives.

Young scholars examine the factors that can influence a celebrity's media image and marketplace viability. They read an article, answer discussion questions, role-play advisors to a studio head, and write a letter to a studio head.

Learners explore propaganda techniques. In this media awareness instructional activity, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.

Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...

How has the Internet of Things affected our lives? Scholars examine the massive influence of mobile devices in this analysis lesson, which begins with a seven-minute documentary clip. They also read a New York Times article (linked)...

High schoolers use primary and secondary resources in order to investigate the culture of South Korea. They use guiding questions that progressively lead them to higher order thinking to make connections from the information to how...

What important facts about Dr. Seuss influenced the Read Across America movement...? This is the driving question of a research project that requires scholars to find information about Dr. Seuss' life and work. Class...

Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...

Eighth graders research how music influences our actions. They form an educated opinion of how music can influence our actions. Students create a computer generated presentation to outline the research methods used to form their answer....

Learners read a persuasive story study persuasive language. They then write a 50-word online advertisement for a target audience to try and sell an unusual item to a targeted audience.