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Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
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Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial instructional activity, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
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Trading Places
Young scholars examine the tactics used by groups in the United States to lobby Congress. After reading an article, they discuss the efforts of unions and businesses to lobby Congress regarding the vote on China's trading relations with...
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Community Explorations
Students identify the strengths and weakness in their community. They take a community walk and take pictures of people interacting with the environment and the "green spaces" in their community. They then write a persuasive essay...
PLS 3rd Learning
Health Project
Two options for a health class project are presented in this assignment: a persuasive paper or an advocacy project. The persuasive paper is on students' choice of controversial topics, most of which require a high level of maturity. The...
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What's the Purpose Anyway?
Examine author's purpose in newspaper articles, comic books, cookbooks, encyclopedias and other forms of written materials. Working in groups, middle and high schoolers read teacher-selected articles and write an explanation of the...
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TV Talks, We Listen?
Learners recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson plan, students watch television to research the...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this...
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson plan, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about...
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The Breakfast Busters Persuade Others
Young scholars write persuasive essays about their favorite breakfast cereal after seeing how advertisements are used to influence people.
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Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
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Wilbur West, An Oral History
Third graders listen to the history of Wilbur West, a World War II veteren. They discuss how he is an important piece of history. They write a persuasive essay on the importance of Veteren's Day.
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Debate in the Classroom: The Pebble Mine Pundits
Students research and debate the pros and cons of the Pebble Mine in Alaska from a variety of perspectives. They also write a position paper that either supports or opposed Pebble Mine develpoment.
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Sufferin' Stereotypes
Examine how the media informs the way your class thinks about racial and ethnic differences. Additionally, middle and high schoolers discuss whether "objectionable material" in mass media from the past should be preserved.
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Presidential Election 2000
Learners examine the presidential candidates and their election platforms. They further analyze the platforms by creating a chart to determine which candidate most represents his or her beliefs and values.
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Lady Macbeth's Cure
High schoolers role-play the position of Lady Macbeth's nurse. They are to create a project or service that can cure her sleepwalking. They create their own commerical to sell their product.
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Interpreting Selected Works of Art from the 20th Century African-American Experience
Students examine pieces of art by African-American artists in the 20th Century. For each piece, they are shown slides of the artwork and others by the artist to identify the techniques used. In groups, they discuss and research the...
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A Penny for Your Thoughts, Movies, or Music?
Young scholars investigate copyright violation laws. In this media copyright lesson, students read two articles that discuss copyright laws, then they develop their own perspective on the laws. Young scholars then divide into...
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Using Primary Sources to Discover Reconstruction
Fifth graders discover how reconstruction had an impact on racial issues in the United States. In this Reconstruction lesson, 5th graders are introduced to primary vs. secondary resources and then rotate through stations to view...
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Hidden Persuaders
Students examine classic propaganda techniques to analyze factors which influence learning and thinking processes influencing formation of public opinion through these lessons.
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Narrating in Simple Past with Video
Learners practice in constructing simple past tense forms and checking for subject verb agreement.