Students read background about Don Imus and his comments about the Rutgers women's basketball team. They explore current interpretation of the First Amendment, including that of commercial speech. Students present the findings to class...

Students investigate the world of advertising and video production by creating their own commercial.  In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for.  Students...

Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...

Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...

Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...

Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.

Young scholars study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Young scholars create a market research survey based on their peers preferences....

Students study the history of South Carolina and the impact World War II had on the state. In this WWII history lesson, students research the social effects incurred from WWII on the people of South Carolina. Students develop an outline...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Great real-world math application! Have the class compare and contrast their estimated home price and income data with actual data. In groups, they participate in simulations to discover how the housing market and mortgages operate....

Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson plan from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...

Students become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...

Students create their own business and product, and must also create a 30 second advertisement to promote their product.

Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.

During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...

Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.

Students evaluate how the impact of building of towns affected slavery.  In this United States History lesson, students work in small groups to construct a map, then they participate in a role-playing activity.

Learners develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.

Students examine the effects of an urban setting on the development of male adolescence. After watching a film, they identify the problems in the relationship of the characters. They discuss the impact of becoming a teenage father and...

Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.

Students explore mass media by completing worksheets in class. In this consumerism lesson plan, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of...

Students discover career opportunities in the non-profit sector. They look at local business to determine compare and contrast for profit and non-profit businesses. They participate in a non-profit job fair.

Young scholars infer America's attitude towards aviation in the early 1900s. In this The Aerial Age activity, students analyze early 1900s literature, music, advertisements, and popular culture in reference to aviation. Young scholars...