Students create their own business and product, and must also create a 30 second advertisement to promote their product.
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Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
9th - 12th Social Studies & History
Propaganda and Spin
How do you spin information to create propaganda? How is propaganda used in politics? Pupils explore the techniques used to sway public opinion, and use past and current ads as a model to design their own advertisements based on those...
9th - 11th Social Studies & History CCSS: Adaptable
Truth or Money: How Advertisers Censor Health Information in Media
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
6th - 9th English Language Arts
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
6th - 9th English Language Arts CCSS: Adaptable
Teaching about Slavery Through Newspaper Advertisements
Students examine the presence of slavery through newspaper advertisements. In this North Carolina history lesson, students compare the advertisements in the classified sections in modern newspapers and those from the 1800's. Students...
8th - 11th Social Studies & History
Teaching about slavery through newspaper advertisements
Advertisements from antebellum North Carolina that concern runaway slaves, and slaves for sale, make for an interesting study of American slavery. Learners investigate and gain experience working with primary sources, while connecting...
8th - 12th Social Studies & History