Learners create their own business and product, and must also create a 30 second advertisement to promote their product.
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Dollars and Votes: 2012 Election
What comes to mind when learners think about campaign financing? Secondary pupils watch a video about the fundraising climate during the 2012 presidential election and discuss Super PACs and Supreme Court legislation as a group. Focusing...
7th - 12th English Language Arts CCSS: Designed
Propaganda and Spin
How do you spin information to create propaganda? How is propaganda used in politics? Pupils explore the techniques used to sway public opinion, and use past and current ads as a model to design their own advertisements based on those...
9th - 11th Social Studies & History CCSS: Adaptable
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
9th - 12th Social Studies & History
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
6th - 10th Social Studies & History CCSS: Adaptable
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
7th - 12th English Language Arts
Teaching about Slavery Through Newspaper Advertisements
Young scholars examine the presence of slavery through newspaper advertisements. In this North Carolina history lesson, students compare the advertisements in the classified sections in modern newspapers and those from the 1800's. Young...
8th - 11th Social Studies & History
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
6th - 9th English Language Arts CCSS: Adaptable