Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Truth or Money: How Advertisers Censor Health Information in Media
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
6th - 9th English Language Arts
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
6th - 9th English Language Arts CCSS: Adaptable
Persuasive Writing Skills Worksheets
What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.
4th - 8th English Language Arts CCSS: Adaptable
Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
1st - 12th Visual & Performing Arts
Teach21 Lesson: To the Extreme, Lesson 9/15
Extreme sports seem to be the focus of this fun project, but only you will know that your students are learning persuasive writing techniques. As they continue their Press Kits to promote their fictional extreme sports, students study...
6th - 8th English Language Arts
Advertisements and Commercials
Students analyze advertisements. In this advertising instructional activity, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed...
3rd - 5th English Language Arts
How do I look to you?
Present propaganda to your class with a set of posters and pamphlets. Learners create their own advertisements and discuss how they might add propaganda into their work. Next, small groups analyze posters about child nutrition and fill...
6th - 8th English Language Arts CCSS: Designed