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Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
6th - 9th English Language Arts CCSS: Adaptable
Teach21 Lesson: To the Extreme, Lesson 9/15
Extreme sports seem to be the focus of this fun project, but only you will know that your students are learning persuasive writing techniques. As they continue their Press Kits to promote their fictional extreme sports, students study...
6th - 8th English Language Arts
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
6th - 8th English Language Arts CCSS: Adaptable
How do I look to you?
Present propaganda to your class with a set of posters and pamphlets. Learners create their own advertisements and discuss how they might add propaganda into their work. Next, small groups analyze posters about child nutrition and fill...
6th - 8th English Language Arts CCSS: Designed