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Unit Plan
Education Bureau of Hong Kong

Traditional Marketing and E-Marketing Strategies

For Teachers 9th - 12th Standards
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 
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Lesson Plan
1
1
Delegation of the European Union to the United States

The Single Market and Free Trade

For Teachers 9th - 12th Standards
What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.
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Lesson Plan
Texas Education Agency (TEA)

Investigating Careers - Careers in Marketing Strategy

For Teachers 7th - 8th
The biggest balloon wins! Pupils play a balloon race game, answering questions about careers in business and marketing while blowing air into balloons. Additionally, scholars research two similar companies to study their marketing...
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Lesson Plan
Texas Education Agency (TEA)

How to Market Yourself and Finding Employment

For Teachers 9th - 12th
Marketing is not just important for products—it's for people, too! Using the informative resource, scholars learn about the various parts of a resume. Next, they use their newfound knowledge to create a resume to highlight their skills...
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Lesson Plan
Texas Education Agency (TEA)

Production, Distribution, and Other Business Operations

For Teachers 9th - 11th
It's all good! Using the informative resource, scholars learn about the difference between goods and services. After researching inventions that have changed lives for the better, partners work together to design a service or product...
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Lesson Plan
National Research Center for Career and Technical Education

Break-Even Point

For Teachers 9th - 12th
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
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Lesson Plan
Texas Education Agency (TEA)

Legal Responsibilities of Financial Exchanges

For Teachers 9th - 11th Standards
Let's stock up on knowledge! With lecture and discussion, pupils explore the legal responsibilities of monetary exchange. Scholars then research laws about financial exchange in the stock market and create a poster to illustrate their...
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Worksheet
Federal Reserve Bank

What Do Financial Market Indicators Tell Us?

For Students 9th - 12th Standards
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
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Unit Plan
We are Teachers

What Goes Up Must Come Down

For Teachers 9th - 12th Standards
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
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Lesson Plan
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Workforce Solutions

Egg-streme Sports

For Teachers 9th - 12th
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
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Lesson Plan
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Workforce Solutions

Egg-streme Sports

For Teachers 6th - 8th
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
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Lesson Plan
1
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Council for Economic Education

Economic Data Lesson: Economic Policy Options

For Teachers 9th - 12th Standards
Can you make decisions that will impact millions of people around the nation? Scholars research the role of the Federal Reserve, and its Chairman, on the economic outlook of the country. They analyze current trends in unemployment,...
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Activity
1
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Council for Economic Education

Morality in Markets: The Two Faces of Adam Smith

For Students 5th - 8th Standards
Economist Adam Smith supported free enterprise, he but critiqued mercantilism. These two ideas—seemingly contradictory—may be difficult for some young historians to grasp. A reading that explores these ideas guides scholars in unraveling...
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Lesson Plan
Texas Education Agency (TEA)

Advertising, Special Events and Promotion

For Teachers 9th - 11th
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
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Lesson Plan
Google

Friends: Create a Company

For Teachers 5th - 9th
Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come  up...
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Lesson Plan
Texas Education Agency (TEA)

Analyzing the Sales Process

For Teachers 9th - 12th
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
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Lesson Plan
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Council for Economic Education

Employment Data: Is the Economy Healthy?

For Teachers 9th - 12th Standards
Low unemployment is an indicator of a healthy economy—right? Current employment data and research leads scholars on a quest to find the true health of the economy. They analyze research on Payroll Employment Data and watch a short video...
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Worksheet
Federal Reserve Bank

GDP: Does It Measure Up?

For Students 10th - 12th Standards
Here is resource that offers a very clear explanation for how economists measure economic growth by comparing real GDP over time. There is also an additional worksheet that details the expenditure method and four components for...
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Activity
2
2
Humanities Texas

A President's Vision: Franklin D. Roosevelt

For Teachers 8th - 11th Standards
This poster goes well beyond any traditional worksheet in allowing learners to analyze a variety of primary source documents related to the presidency of Franklin D. Roosevelt.
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Lesson Plan
Council for Economic Education

A Lesson on the Supply and Demand of Toy Fads

For Teachers 6th - 8th Standards
Let's all Hula Hoop! Scholars research the supply and demand side of toy fads in the United States. They analyze video clips and news articles to complete graphs on how the supply curve slope works in concert with the demand for products...
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Lesson Plan
Federal Reserve Bank

What Really Caused the Great Depression?

For Teachers 9th - 12th Standards
Falling wages. Rising unemployment. Falling prices. Sound familiar? Young economists look at the role the US banking system had in causing the Great Depression.
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Website
US Surgeon General

Get the Facts on E-Cigarettes

For Students 6th - 12th Standards
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
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eBook
Rice University

Precalculus

For Students 11th - Higher Ed Standards
Take a step beyond Algebra 2. Learners use the eBook to learn concepts from the typical Precalculus course. Content starts off with a short review of functions in general and moves on to the basic functions, finishing up with more...
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Handout
Curated OER

Corporate Tax Rate and Jobs

For Students 9th - 12th Standards
Does lowering the corporate tax rate help create jobs in the United States? Learners explore the top pro and con arguments and quotes relating to the issue. They read background information about the creation of the federal corporate...

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