Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
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Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
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Jumping Off the Bandwagon
Teach your class to be critical consumers by studying persuasion in advertising.
Curated OER
Sense, Sensibility and Sentences: Examining and Writing Memorable Lines
Involve your readers in finding works of literary genius. Have each individual write down compelling sentences that they read or hear, whether in a newspaper, advertisement, book, movie, song, or any other place! Once each person has a...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
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Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
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Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
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Campaign Ad Critique
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
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Crime Drama Teaching Units
Investigate the nature of crime dramas on television. What exactly are they trying to portray? Questions and a comparison chart support learners as they watch shows from Canada, Great Britain, and the United States. An oral presentation...
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Building Up Books
Students participate in a book club in which they share the setting, characters and plot of the book they read. Individually, they make a list of the most important or appealing features of the book on construction paper to try to...
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Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
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Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Media Smarts
TV Dads: Immature and Irresponsible?
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
Curated OER
Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism lesson students create an ad for a company and create a handcrafted butterfly.
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Read All About it
Learners create and publish a newspaper that reflects and explains pioneer and medieval societies. They become newspaper writers for a specific time period. They adopt a holistic approach to exploring community life in medieval and...
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On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
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Classroom Capers: Creating a Magazine
Fourth graders build language skills in the context of creating a classroom magzine. They participate in activities which help students communitcate ideas and information for a variety of purposes and for specific audiences using the...
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Unit 7: Family Celebrations - Day Three: Describing Pets
English language learners examine advertisements for pets and pet shelters. Young scholars read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...
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The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Curated OER
Commas in a Series; Making an Advertisement!
Language arts learners practice using commas in a series while designing their own advertisement! This creative assignment calls for learners to create their own visual advertisement describing a product of their choice. Their poster...
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Writing Bug - Food Ad
In this writing worksheet, students create an ad for their favorite food. Students are encouraged to use adjective to describe it's taste, give details about how it is prepared and write a catchy phrase about that food.