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The Teen Scene
Students explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
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How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
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"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
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Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Create a Popstar
Young scholars develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Food Advertising Tricks
Young scholars recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Fuel for Thought
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
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Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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The Last Resort
Students rescue the Desert Mountain resort by designing a travel brochure that bring in the tourists.
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Trading Cards for the 21st Century
Young scholars are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an...
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What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health decisions and...
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Critical Consumerism
Learners investigate the ways companies target the teenage demographic. In this advertising lesson, students discuss in focus groups what they like to buy. Learners also complete a related worksheet.
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Theme 5: Doers and Dreamers Propaganda
Seventh graders create and perform one act scenes that use the strategies of advertising. in this propaganda study lesson, 7th graders watch a commercial and are assigned a propaganda strategy. Students plan a scene that illustrates the...
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Advertising
In this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.