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A Smarter Consumer
Students explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
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Ad Targeting and Techniques
Students explore advertising techniques. For this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
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Appeal for the Meal
Students investigate advertising. In this advertising lesson, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising techniques.
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Creating the Pamphlet
Learners create philanthropic brochures. In this philanthropy lesson, students make promotional pamphlets and offer theirs products to philanthropic organizations.
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Adjectives and Adverbs
Young scholars identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson, students complete several activities. A worksheet is included for practice.
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising instructional activity, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character...
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Using Descriptive Language
Learners explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
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Group Advertising Project Using iMovie
Young scholars, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
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Listerine: Miracle Liquid or Product in Search of a Purpose?
High schoolers analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. ...
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The Origins of American Government
Pupils create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be made to the...
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Hoodia Hoodoo
High schoolers assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made...
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Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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The Influence of Advertising
Students recognize how and when advertising techniques can influence buying decisions. They also analyze the role of cultural, social, and emotional influences on financial behavior.
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
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Analyzing Advertising
Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
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Getting to Know the Candidates: Analyzing Their Campaign Ads
Young scholars examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.
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The Commonwealth Games
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.