Curated Video
Guy Kawasaki: What is Enchantment?
The idea of enchantment has been part of fairy tales, legends, and myths for thousands of years. So, when Guy Kawasaki applies the word as a metaphor for how to influence customers, is he telling us anything new?
Curated Video
Marketing Mix: Product - What is Product Marketing?
In our video on Marketing Mix, the first of the 4 Ps was Product. Product is the goods and services that you offer to your target customers. It needs to solve a problem, scratch an itch, or create desire in your customers. So, this...
Curated Video
What is Public Relations (PR)?
How can your organization build the reputation it chooses? What it does and how the media represent it are important. So is advertising. But one way combines authenticity and control: good Public Relations, or PR.
Curated Video
Marketing Mix: Crafting a Message - What is Promotion?
In our video on Marketing Mix, one of the 4 Ps was Promotion. Let's talk about crafting a message.
Curated Video
Marketing Mix: Price and Pricing Strategy
In our video on Marketing Mix, one of the 4 Ps was Price. So, let's look at pricing strategy.
Curated Video
Marketing Mix: Place and Distribution Channels
In our video on Marketing Mix, one of the 4 Ps was Place.
Curated Video
Marketing Mix: The Fifth P - What is Positioning?
In our video on Marketing Mix, I identified Positioning as, perhaps, the most important of Jerome McCarthy’s omissions from his original 4 Ps of Product, place, Price, and Promotion.
Curated Video
Seth Godin: What are Tribes?
Seth Godin is a marketer and a communicator. And, in 2008 he tapped into the emerging Zeitgeist, with his book, ‘Tribes: We Need You to Lead Us’. (https://geni.us/ugCQ0).
Curated Video
What is the Marketing Channel Mix? Promotion Channel Strategy
Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes...
Curated Video
What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?
The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.
Curated Video
What is Marketing Automation? And How to set it up.
The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales...
The Business Professor
Business Plan - Marketing Section
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
The Business Professor
Marketing Mix - Physical Evidence
What is Physical Evidence within the Marketing Mix? Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or...
The Business Professor
Marketing Mix - People
What is the People Element within the Marketing Mix? People, in the marketing mix, refers to anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service,...
The Business Professor
Outline of a Business Plan
What goes into the Outline of a Business Plan? When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs....
Curated Video
Promotion: Methods and Strategies for Marketing Success
This video is a lecture presentation focused on the third element of the marketing mix, which is promotion. The presenter provides an overview of what has already been covered in the previous videos, including product and pricing...
Curated Video
Pricing Strategy in the Marketing Mix
This video is a lecture on the second element of the marketing mix, which is price. The speaker explains how businesses go about setting the right pricing strategy for their product or service offering. They discuss factors that...
Curated Video
The Service P's: People, Process, and Physical Environment in Marketing Mix
This video focuses on the final three "P's" in the marketing mix: people, process, and physical environment. It explains how these three elements are more closely related to service industries, compared to the original four elements...
Curated Video
The Marketing Mix: Coordinating the 7 P's and Influences on Strategy
The video is a lecture presentation on the marketing mix. The speaker discusses the importance of coordinating all seven P's (process, physical evidence, people, promotion, price, place, and product) in order to achieve a company's goal....
Curated Video
Understanding the Marketing Mix and How the Elements Interact and Influence Each Other
This video discusses the marketing mix and how each element interacts and influences the others. The four elements of the marketing mix are product, price, promotion, and place. The video explains how decisions made in one element can...
Curated Video
Overview of the Marketing Mix and Its Influences
This video provides an overview of the marketing mix, which consists of seven P's: product, price, promotion, place, people, process, and physical environment. The video explains each of the seven factors and how they interact with each...
Curated Video
Business Ethics and Sustainability: The Importance of Considering the Environment
This video presentation discusses the concepts of business ethics and the environment. The presenter emphasizes the importance of businesses becoming sustainable and fulfilling ethical responsibilities in various areas, such as...
Curated Video
Understanding Pricing Strategies in the Marketing Mix
This video discusses the importance of pricing strategies in marketing and explores two main types of pricing: penetration pricing and price skimming. The video also highlights other pricing strategies and the influences on pricing...