When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing. #marketing #strategicmarketing #marketingexplained Topic 2:...

What is Physical Evidence within the Marketing Mix? Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or...

What is the People Element within the Marketing Mix? People, in the marketing mix, refers to anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service,...

Explanation of Process, 4 Ps of Marketing

What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.

Craft a winning market strategy through effective product positioning in this insightful video. Explore how businesses strategically position their products or services in the minds of consumers to differentiate from competitors and...

Uncover opportunities for growth with a comprehensive marketing audit in this informative video. Learn how to assess and evaluate your marketing strategies, channels, and campaigns to identify strengths, weaknesses, and areas for...

The idea of enchantment has been part of fairy tales, legends, and myths for thousands of years. So, when Guy Kawasaki applies the word as a metaphor for how to influence customers, is he telling us anything new?

In our video on Marketing Mix, the first of the 4 Ps was Product.

Product is the goods and services that you offer to your target customers. It needs to solve a problem, scratch an itch, or create desire in your custom
ers.
So,...

In our video on Marketing Mix, one of the 4 Ps was Price. So, let's look at pricing strategy.

In our video on Marketing Mix, one of the 4 Ps was Place.

In our video on Marketing Mix, I identified Positioning as, perhaps, the most important of Jerome McCarthy’s omissions from his original 4 Ps of Product, place, Price, and Promotion.

How can your organization build the reputation it chooses? What it does and how the media represent it are important. So is advertising. But one way combines authenticity and control: good Public Relations, or PR.

Seth Godin is a marketer and a communicator. And, in 2008 he tapped into the emerging Zeitgeist, with his book, ‘Tribes: We Need You to Lead Us’. (

In our video on Marketing Mix, one of the 4 Ps was Promotion. Let's talk about crafting a message.

Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes...

The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.

The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales...

What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.

What is Physical Evidence within the Marketing Mix? Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or...

What is the People Element within the Marketing Mix? People, in the marketing mix, refers to anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service,...

What goes into the Outline of a Business Plan? When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs....

This video is a lecture presentation focused on the third element of the marketing mix, which is promotion. The presenter provides an overview of what has already been covered in the previous videos, including product and pricing...

This video is a lecture on the second element of the marketing mix, which is price. The speaker explains how businesses go about setting the right pricing strategy for their product or service offering. They discuss factors that...