The video describes the launch of the world's first satellite digital television service for mobile phones in South Korea. The service, offered by TU Media, provides superior picture quality at a lower cost compared to existing on-demand...

Yahoo Music Unlimited is a new online music service offering over 1,000,000 songs for subscribers to access, transfer to MP3 players, and share through Yahoo Messenger. Priced at 699 USD per month, Yahoo's service undercuts competitors...

The video highlights the rapid adoption of mobile phone banking in South Korea, where transactions are increasingly carried out digitally rather than in person. With over half a million users currently and a projected increase to one...

Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…

Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry.



In many ways, Hidden Persuaders provides the background scenery...

Self-interest is a given and goes without saying. It is obvious that people do what they see as being in their best interests. So, why am I bothering with it?



Because appealing to self-interest works. It is the ‘What’s in it...

The last step of the sales process at the meeting itself is to seek commitment: to ask the prospect if they will buy. This is called ‘closing’.

The last step in the sales process happens after the sale. But it is important to understand that there are after-sales tasks that, if they get forgotten or are not done well, will compromise the sale you worked so hard to achieve.

This is a course about sales. And most salespeople have no control over the prices of the products and services they need to sell. So, I am not going to talk about the economics, strategy, or internal politics of setting a price. I want...

Ethical responsibility is the part of corporate social responsibility that drives a business to act in a moral and fair manner. Companies can set their own standards or adopt external ethical goals. But what are an organization’s moral...

Servant Leadership is one of my favorite concepts. For me it’s a no brainer. So, let me explain why.

Market research is the process for understanding the customers’ responses to a new service or product, by working directly with potential customers. Market research allows a company to discover who its ideal customers are and get...

In our video on Marketing Mix, one of the 4 Ps was Price. So, let's look at pricing strategy.

Rosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling...

People refer to Philip Kotler as the ‘father of modern marketing’. His contribution to marketing is vast and his ideas are foundational. What really stands out was his analytical approach to what was, before Kotler, a woolly and vague...

For some people, the idea of selling is scary, off-putting, even alarming. But, as a manager, you may sometimes be called upon to sell or help sell your organization’s products or services. But don’t worry. There is a straightforward...

You have prospects, but it would be foolish to dive in and try to sell to them immediately. You need to prepare, and this is where the three pre-sales activities come in.

In our video on Marketing Mix, one of the 4 Ps was Promotion. Let's talk about crafting a message.

In his 1979 book, The Structuring of Organizations, Henry Mintzberg classified organizational structures into four organizational types, depending on the complexity of the organization’s operations, and the pace of change it needs to...

A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...

Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...

The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.

To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step...

The part of the sales process that people think of as ‘selling’ is the step where you present solutions to meet your prospect’s needs. This is what we’ll look at in this video.