Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Teach With Movies
Title: "Pygmalion" - Topics: Drama/England; World/England
“What do you mean that my language is improper?” Prior to My Fair Lady was Pygmalion. Fair Eliza’s struggles with English, which according to George Bernard Shaw “is not accessible even to Englishmen,” come alive in the 1938 film version...
Curated OER
Analyzing Advertising
Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
Curated OER
Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Curated OER
Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Curated OER
Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary groups...
Curated OER
Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
Curated OER
Identify and Discuss the Author's Purpose
Examine author's purpose in a persuasive text using this scaffolded plan. You essentially have a verbatim script here, but it can definitely be used as an outline instead. Review questions that readers should ask themselves when...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Alberta Learning
Creating Persuasive and Effective Visuals
Advertisers know how to use persuasive techniques to create powerful visuals that inform and influence others. Class members examine these techniques and then demonstrate their knowledge as they craft posters, flyers, collages, etc. for...
Curated OER
Book Ads
Students observe book ads from Reading Rainbow and decide on a book to write an ad for. They prepare an ad and produce it using a digital camcorder and software.
Teach With Movies
Title: "The Red Badge of Courage" - Topics: U.S./1860 - 1861; Literature/U.S.
Designed to be used with a showing of the 1951 version of The Red Badge of Courage staring Audie Murphy, this learning guide includes discussion questions, suggestions for activities, and topics that can be discussed with parents.
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Rensselaer Polytechnic Institute
Molecules to the Max!—Teacher's Discovery Guide
Molecules to the Max! refers to a movie released in 2009 about the world of atoms and molecules. A helpful discovery guide provides five posters on science topics typically covered at the middle school level. It also explains the...
Curated OER
Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
Mountain Secondary Library
World War I Poster Project
These three worksheets will help get your World War I propaganda poster project well on its way! It offers sample images of various types of propaganda topics, such as buying victory bonds or joining military forces. It then provides a...
Tennessee Technical University
Carousel Brainstorm
A variation of the Walkabout Review process, carousel brainstorming directs groups to rotate through a series of stations posting ideas on the topic or question posted at each stop.
American Chemical Society
Natural Resources and Synthetic Materials
All synthetic materials began as natural materials. An engaging lesson begins with a hands-on activity and an example of the type of research that scholars perform independently. Then pupils receive a topic and begin researching the...
Curated OER
Science Careers Want Ads
Sixth graders examine the important items that need to be included in a want ad. They create a want ad for a career in science.
Curated OER
Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...