Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.

Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...

Middle schoolers examine advertising from early to mid twentieth century.  For this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel.  Middle schoolers examine...

Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.

Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.

In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...

Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...

Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...

Students read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals that...

Young scholars write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and...

To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...

Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...

What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...

Students explore persuasive writing in advertisements. In this advertisements instructional activity, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...

Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...

Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...

Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.

21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in...

Examine factors that influence your choice about physical activity.  In this physical activity lesson, students recognize how physical activity and good health go together.  Students participate in a survey about physical...

An outstanding lesson on a person's right to have attorney's representation in a court case is here for your young learners of the law. Pupils read a lengthy account that spells out the laws regarding legal representation, then answer...

Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...

Students raise public awareness of a specified organization. They discuss their favorite jingles slogans or sayings associated with a company. In groups, students create and perform an advertisement for the entire class. Students...

Young scholars watch an episode of the Disney Channel series, "Hannah Montana". After viewing the episode, they discuss their own definition of beauty. They answer questions related to how companies advertise their products and discuss...