Lesson Plan
Curated OER

Jingles All the Way

For Teachers 6th - 12th
Students explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the Point...
Lesson Plan
Curated OER

Taking a Closer Look (Critical Viewing)

For Teachers 6th - 12th
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Lesson Plan
Curated OER

Health: Media and Body Image

For Teachers 5th
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Worksheet
Curated OER

Adopt-An-Element

For Students 10th - 11th
In this chemistry instructional activity, students complete an adopt an element information sheet. Then they create an advertisement for their element including the information listed. Students also write its important uses, interesting...
Lesson Plan
Curated OER

Advertisements and Commercials

For Teachers 3rd - 5th
Students analyze advertisements. In this advertising instructional activity, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed...
Lesson Plan
Curated OER

For Sale - Ageless Water

For Teachers 5th - 6th
Learners discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
Lesson Plan
Curated OER

From Data to Drinks - My Marketing Plan

For Teachers 3rd - 12th
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Lesson Plan
Curated OER

Watching the Watchers

For Teachers 6th - 12th
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Lesson Plan
Curated OER

"Let's Make Some Money"

For Teachers 4th - 6th
Students complete a project about economics, supply, and advertising. In this advertising lesson, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
Lesson Plan
Curated OER

It's On Sale

For Teachers 1st
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Lesson Plan
Curated OER

Creating a Commercial

For Teachers 9th - 12th
Students investigate the world of advertising and video production by creating their own commercial.  In this advertising lesson plan, students discuss a fictitious product which they create an advertising campaign for....
Lesson Plan
Curated OER

Pitcher Perfect

For Teachers 6th - 12th
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Lesson Plan
Curated OER

Magazine Dollars and Sense

For Teachers 6th - 12th
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Lesson Plan
Curated OER

U.S. Geography: The Midwest

For Teachers 3rd - 5th
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
Lesson Plan
Curated OER

I'm Convinced!

For Teachers 6th - 8th
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Lesson Plan
Curated OER

It's in the Label - The Food Label

For Teachers 4th - 5th
Students examine the fat content in their diet and how advertising affects their eating habits.  In this nutrition and advertising lesson, students analyze pizza and how to make it healthier.  Students recognize the importance...
Lesson Plan
Curated OER

The Wild, Wild West

For Teachers 6th
Sixth graders research the history of the transcontinental railroad. They use advertising propaganda techniques to design and create a poster encouraging people to explore the West by rail.
PPT
Curated OER

Psychographics

For Teachers 9th - Higher Ed
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
Lesson Plan
Curated OER

“Leading Doctors Say…”

For Teachers 7th
Seventh graders analyze how media and celebrities influence consumers. In this social studies activity, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Lesson Plan
Curated OER

TV Talks, We Listen?

For Teachers 8th - 10th
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
Lesson Plan
Curated OER

Advertising Then and Now

For Teachers 4th - 6th
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
Lesson Plan
Institute for Humane Education

In Your Face: Reclaiming Billboards

For Teachers 9th - 12th
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Worksheet
Curated OER

The -ad Word Family

For Students K - 1st
In this word family worksheet, students practice printing 10 -ad words, they circle all of the -ad words in a short story, cut out -ad word cards and put them in alphabetical order, and write about what makes them sad and glad. They play...

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