What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...

Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...

Class members work in pairs and use an Ad Analysis planning guide to begin planning their final tasks. After sharing ideas with their partners, learners begin working on their final products.

Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....

Distinguishing among different types of content when conducting online searches can be a challenge. An informative resource helps researchers identify different types of content, from fact-based reports to ads, from propaganda to satire....

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Car For sale! In this GED prep instructional activity, writers develop a classified advertisement to sell a car. After a discussion of precise words and phrases, telling details, and sensory language, sellers draft their ad for review,...

Students investigate the concept of advertising while using the context of tanning lotion. They have a class discussion using examples provided in the activity to measure the effectiveness of advertising. Students investigate the key...

In this advertising worksheet, young scholars answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.

Students examine the basic concepts of advertising.  In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...

In this online interactive "ad" word family worksheet, students examine 9 "ad" words and then write them in alphabetical order on the lines provided. This worksheet may also be printed for classroom use.

Students examine a runaway slave advertisement. In this American history lesson, students investigate a missing slave advertisement run by Thomas Jefferson in 1769. Students make inferences based on the advertisement.

Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...

Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.

Young historians discover the experiences of runaway slaves after reading the brief biography and narrative excerpt of Henry "Box" Brown, who escaped slavery by having himself shipped away in a crate and popularized his...

Art and architecture are great ways to help define historical periods and cultural norms. Take a critical look at the art of the Byzantine period as seen under Justinian rule. Iconography, vocabulary, religious, and political concepts...

Trading in Colonial America is the focus of a lesson plan that boosts reading skills. As a class, scholars examine the informational text for crucial details, use their newfound knowledge to share information with their peers, and write...

Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...

Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...

Learners create and publish a newspaper that reflects and explains pioneer and medieval societies. They become newspaper writers for a specific time period. They adopt a holistic approach to exploring community life in medieval and...

Students participate in a book club in which they share the setting, characters and plot of the book they read. Individually, they make a list of the most important or appealing features of the book on construction paper to try to...

Students identify and research various suitable school carnival activities. Then they work together to plan, design, and run all aspects of a school carnival. Students also add up their costs for the event and the amount of money it...

Investigate the nature of crime dramas on television. What exactly are they trying to portray? Questions and a comparison chart support learners as they watch shows from Canada, Great Britain, and the United States. An oral presentation...

How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...