Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.

Quite often, learners confuse the main idea in a selection of reading with the supporting details. In this lesson plan, pupils practice the skill of finding the main idea and the supporting details in pieces of writing. Newspaper...

Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.

What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...

Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...

Pupils read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals that...

Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then...

Young scholars consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then young scholars form...

To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...

Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...

How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...

Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and...

Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a lesson that introduces class members to several fact-checking resources.

Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...

Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...

For this advertisement evaluation worksheet, middle schoolers complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would purchase it.

Learners develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.

Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.

Students observe book ads from Reading Rainbow and decide on a book to write an ad for. They prepare an ad and produce it using a digital camcorder and software.

What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...

Help your class construct an honest and clear writing piece. They explore tactics in advertising and identify deceptive language. They then write a statement about a community issue using honest language.

This compelling presentation shows pupils how to write sentences that will persuade. Word choice and tone are the two focuses. Many fine tips are given, such as: sentences focus on the positive and ignore the negative, and they use...

Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...

What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...