Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
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The Influence of Advertising
In this influence of advertising learning exercise, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
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Reading and Vocabulary - Sale Ads
Intermediate ESL students practice reading sale ads. They will look through a sales catalog or newspaper and highlight words they don't know, work together to determine the definitions, then decide how much they save in given situations.
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Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Unit 7: Family Celebrations - Day Three: Describing Pets
English language learners examine advertisements for pets and pet shelters. Students read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...
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Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
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Advertisement storyboard
For this advertisement worksheet, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard.
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
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ADULT ESOL LESSON PLAN--Concepts of Time and Money
Students identify different denominations of United States currency and symbols associated with money and reading prices. In addition, in pairs they identify examples of currency from newspapers and magazines.
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Fourteenth Century AD, " A Life for A Life" The Mint
In this King John's castle learning exercise, 5th graders read a fact file about King John of England. The answer questions about the mint at his castle during the Fourteenth Century. They draw coins and complete Internet research with...
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Features of An Effective Advertisement
In this advertisement instructional activity, students read the features of an effective advertisement before noting whether these feature are include in an ad the are looking at. They look at an advertisement and tell whether it is...
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Money Sentences
In this money worksheet, students fill in the blanks to sentences about money. Students complete 10 multiple choice questions about money.
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Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
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Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
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Project Playhouse
Students read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals that...
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Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
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Fallacies of Relevance
Review more than nine verbal and written fallacies in arguments. Many definitions and examples are given to encourage your scholars to avoid fallacies such as ad hominem and red herring. By doing this, they will have stronger speeches...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...