Curated OER
Casting Coins
This wonderful art lesson plan invites students to design and “mint” coins bearing their own symbols. A simple carving andcasting process using Blick Wonder-Cut®linoleum and modeling clay is described in the plan. Coins can be one or...
Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
"Let's Make Some Money"
Learners complete a project about economics, supply, and advertising. In this advertising lesson, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
Alabama Learning Exchange
Coins to Bills!
Students practice using money at a grocery store. For this money lesson, students get familiar with grocery store ads and work in pairs to use these ads to select food items to purchase using money manipulatives. Students practice being...
Curated OER
Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Curated OER
All Those Advertising Dollars!
Students calculate percent increases (or percent decreases) for the top 25 companies in terms of advertising dollars spent during a year.
Curated OER
Reading and Vocabulary - Sale Ads
Intermediate ESL students practice reading sale ads. They will look through a sales catalog or newspaper and highlight words they don't know, work together to determine the definitions, then decide how much they save in given situations.
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Unit 7: Family Celebrations - Day Three: Describing Pets
English language learners examine advertisements for pets and pet shelters. Students read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
School Fair Cakewalk
Students identify and research various suitable school carnival activities. Then they work together to plan, design, and run all aspects of a school carnival. Students also add up their costs for the event and the amount of money it...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
ADULT ESOL LESSON PLAN--Concepts of Time and Money
Students identify different denominations of United States currency and symbols associated with money and reading prices. In addition, in pairs they identify examples of currency from newspapers and magazines.
Curated OER
Show Me The Money
Students use "play money" as manipulatives, moving from coin identification to coin combinations totaling one dollar. They combine classroom work with Internet sites. Students use a buddy system to practice writing and solving word...
Curated OER
Does Money Talk?
Students describe role that money plays in politics, and write an editorial that explains whether or not they think money gives some people too much influence in government.
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Curated OER
Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.