Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...
Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
Curated OER
May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
Curated OER
The Perfect President
Students advertise for the perfect president. In this presidential duties lesson, students determine the attributes that the ideal president should have and then write job descriptions for the role.
Curated OER
Modern Counterculture Movements
Students prepare a presentation examining anti-establishment activity by groups in society today. They prepare a presentation, on poster board or presentation software, about one contemporary protest group.
Curated OER
Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
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TV Without the Television
Students consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
Curated OER
Haring Art Work
Students study Keith Haring and his paintings, and then create their own pastel haring posters. In this haring people lesson plan, students also write their opinions of Keith Haring and his work.
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The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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Logo Design and Ad Campaign Relating to Forestry Management.
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative lesson students study logos of organizations, create their own...
Curated OER
The Use of Printed Page- Newspapers, magazines and advertising
Young scholars study the process of making paper. In this papermaking lesson students see the benefits of a printed page and creat their own paper.
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Culture Ads
Students examine cultural differences in picture books. In this cultural diversity lesson, students identify cultural differences in picture books about children from Africa, Asia, Europe, Latin America, the Middle East, and minority...
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We Love to Read!
Students find ways to share their favorite books. In this reading strategies lesson, students advertise books, create a top ten countdown, give a video book talk, simmer story stew, make book medals, play name that book, design a...
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No Place Like Home?
Students investigate the impact of the physical environment on an endangered species. They create a plan for the ideal care of the species and develop an advertisement to promote awareness about the need for its protection.
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Exploring Media Messages
This instructional activity uses discussion and activity to help students explore how advertising and the media affect self-image. Students will learn how to recognize how advertising exploits young people.
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THE TRAVELS OF BABAR: An Adventure in Scale:Saving the Elephants and Other Endangered Animals
Students comprehend the concept and causes of extinction and endangerment. They identify extinct and endangered animals. Students coordinate a plan to help endangered animals through a poster and letter writing campaign.
Curated OER
Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
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Walking in Other People's Shoes
Students study the story of student journalist Casey Parks' September, 2006, journey to Central Africa with New York Times columnist, Nicholas Kristof. They then act as representatives to the tourism boards of developing countries and...
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Gazing Into the Faces of AIDS
Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...
Nemours KidsHealth
Obesity: Grades 3-5
What is obesity and what are some steps that can help? Investigate obesity by having your class read and discuss articles about obesity. Students gain knowledge about body mass index, the food pyramid, being overweight and dieting. They...
Curated OER
Buddy Systems
Students explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.
