Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
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Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
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Jingles All the Way
Young scholars explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the...
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Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
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Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. For this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...
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Genetically Engineered Food AD
Students examine various genetically engineered foods by lecture and library research. They are then placed in groups of two to produce their ad and make a presentation on a food they have developed.
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Dandelion Wine by Ray Bradbury
Create an online poster, or Glogster, with your class to promote Ray Bradbury's novel Dandelion Wine. This activity can be done at any time in the novel, although the directions suggest waiting until your readers near the end so they...
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Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
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The Froggy Page
Learners investigate the cycle of life by observing tadpoles. In this biology lesson plan, students utilize the Internet to read stories, observe pictures, and listen to sounds of frogs. Learners create a poster board collage using...
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Sold! Ageless Water
Students read "Tuck Everlasting" by Natalie Babbitt. They create an advertisement for the spring water described in the story.
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Using Descriptive Language
Learners explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
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Come Join Our Book Club!
Students participate in a class book club. After reading a selected book, they discuss what they like and dislike about the book and if they would recommend it to a friend with their partner. As a class they listen to the book "Click,...
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May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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We Love to Read!
Students find ways to share their favorite books. In this reading strategies lesson, students advertise books, create a top ten countdown, give a video book talk, simmer story stew, make book medals, play name that book, design a...
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No Place Like Home?
Young scholars investigate the impact of the physical environment on an endangered species. They create a plan for the ideal care of the species and develop an advertisement to promote awareness about the need for its protection.
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Action, Please!
Young scholars create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Young scholars wrap the lesson up by writing newspaper articles, creating public service...
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Walking in Other People's Shoes
Students study the story of student journalist Casey Parks' September, 2006, journey to Central Africa with New York Times columnist, Nicholas Kristof. They then act as representatives to the tourism boards of developing countries and...
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Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.