Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.

Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.

High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...

Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....

Learners explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.

In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

Students explore messages about alcohol that are promoted, the consequences of drinking, and the alcohol industry's motivation in promoting drinking.

Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...

Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...

Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.

Students study the basic disease concept of alcoholism. The determine that alcoholism is progressive and explore the levels of progression. They name the three factors contributing to the cause of alcoholism and explain each one with...

Students explore persuasive writing in advertisements. In this advertisements lesson plan, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...

Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A instructional activity on media messages encourages teenagers to analyze song lyrics and advertisements that...

Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.

In this sports survey learning exercise, learners respond to 16 open-ended and multiple choice questions regarding sports and advertising.

Students explore alcohol use. In this health journalism activity, students read the USA Today article titled "Girls are Drinking Like Boys", respond to discussion questions regarding the article, and complete an activity based on the...

Add a science experiment on medicine and drugs to your health lesson. After reading a paragraph on the difference between helpful and harmful drugs, kids choose which pictures of bottles they could find at a pharmacy. The last activity...

Third graders examine the negatives effects smoking can have on health. They look at advertisement to determine the effects of smoking on one's images. Working with a partner they make a paper bag puppet to use in role play. Finally,...

"Understanding Influences," a richly detailed, carefully scaffolded unit, asks middle and high school scholars to examine how internal and external factors like friends, media, and society influence their attitudes and...

Tenth graders demonstrate an ability to access support in the home, school, and community to deal with substance abuse problems. They also evaluate responses to pressure regarding substance use and abuse.

Students evaluate the effectiveness of 'shock tactics' to discourage drug abuse. They view a video about the death of a 21-year-old heroin addict. In small groups they discuss the video and complete comment sheet.