Who's on First? Alcohol Advertising and Sports

Within three nutrition-themed, inquiry-based learning opportunities, pupils take notice of their eating habits; delve deep into the five food groups, gain experience in planning meals, participate in a taste test, and explore ads from...

Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Students investigate importance of branding and messaging, especially as they relate to party products like alcohol.

Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.

What should young people think about before drinking alcohol? Have your class consider the eight reasons listed here, some of which are facts, and others opinions. Pupils rank each statement from one to eight, where one is the most...

Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.

Students combine reading and physical education to reinforce what they've learned about positions on a baseball or softball field. They read and conduct a skit about baseball.

Get on the right track! Young scholars learn about the importance of momentum and friction during a bobsled ride. A video lesson speaks to a bobsled designer to explain how he considers the physics during the design process.