Who's on First? Alcohol Advertising and Sports

Within three nutrition-themed, inquiry-based learning opportunities, pupils take notice of their eating habits; delve deep into the five food groups, gain experience in planning meals, participate in a taste test, and explore ads from...

Learners explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Students investigate importance of branding and messaging, especially as they relate to party products like alcohol.

Young scholars explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.

In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.

Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.

Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...