Kids, Alcohol and Advertising - Messages About Drinking
Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
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Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
7th - 12th Visual & Performing Arts
Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...
3rd - 5th 21st Century Skills CCSS: Designed
New Review Messages in the Media
What does a commercial about your favorite product tell you about yourself? Assess the hidden messages in the media, as well as the messages that not so hidden, with a lesson on how advertisements can affect one's self identity.
8th 21st Century Skills CCSS: Designed
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
5th - 6th 21st Century Skills CCSS: Adaptable
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
4th - 8th 21st Century Skills CCSS: Adaptable
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
6th - 12th English Language Arts CCSS: Adaptable